Everybody LOVES free stuff!
That's one major point, and by major i mean about the whole book is based around the fact that people love free things. It means less work that you have to do, and the more or better quality you get is directly related to how often you're going to return to that company or website! Seriously, if some company, like us, gave a group of people a free website, like the Snow guild of Rusty Hearts, people would go ballistic and try to find out how they can get one too. You see what I did there? So in a roundabout way I'm introducing Snow's new guild website/forum and congratulating them! Feel free to join them and look into Rusty Hearts while your at it.
Newsletters
People don't prefer newsletters, but if you have free stuff inside it on a regular basis, then people will look for it in the newsletters and then will eventually read about other stuff inside of it as well. Not guaranteed to work every time, but will with a majority of people, especially if you mention it up front and also offer like a free e-book for sign-up.
Those are the major key points that apply to the majority of the web, and now I, Jacob, am signing off. Look forward to tomorrow's post, Short-URLs and your business.
Make sure you check out our website!
Make sure you check out our website!
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