SEO, What is it?

Okay, since we are offering a free SEO assessment for the rest of the month of June, I thought it would be really fitting to go over what it is exactly. Google, Bing, Yahoo, any search engine for that matter is affected by the usage of SEO. Everyone should use it, yet very few people know how to use it. It's like walking on eggshells almost.

Search Engine Optimization, that's the full length version of the acronym SEO. SEO is where you make your site or blog as "commonly found" as possible without under-handed tricks, such as cloaking and tricks or link schemes. People don't like being cheated or deceived and neither do search engines. They'll drop you to the bottom of everyone's search results faster than you could imagine possible. It's also a lot more complicated to get higher rankings with these search engines now because of things like Google Panda and Google Penguin, which were updates to how their software goes through every major website. It's also critical for you to understand these things so if you ever do need to get a business to help you out with a website they can't scam you nearly as easily.

The software previously mentioned that goes through every major website actually has a very special name of something I absolutely despise. Spiders. I hate the things with a passion, the live ones anyway. I believe they got their name from a mixture of World Wide Web, and the fact that they're said to "crawl" through the interwebs. These things have had a lot of revisions done to their programming over the years, but I honestly believe to improve the results for the regular user, or in business' cases, the regular 'customer.'

Things that really annoy me are the web design companies, that don't offer SEO or don't understand it whatsoever. They deserve to be slapped. With a book about SEO, maybe they'll learn through osmosis or something. This is the part that is the most important though, so if you only learn one thing through this whole post, let it be this; Don't buy a web design if they don't also offer SEO. It's necessary for any website or blog to be successful. Also, if you get an offer for SEO that's less than $300 a month, you actually might need to want to take it. Bravery Technologies & Innovations actually does it from $175 a month and sometimes lower.

You might want to hire an external company or one sole person to do SEO for you if you don't have loads, and I mean LOADS of time on your hands. There's keyword research to do, which is looking at what keywords would be best for you to use to have your website be at the top of the results list. There's watching where your site traffic is coming from, as well as getting back-links to your site and having your site mentioned a lot. There's managing blogs, Facebook, Twitter, Google+, and YouTube accounts, like keeping them updated and having new content posted more than once a month.

 There is so much to do that it's ridiculous to try and do everything, except if you have a very good grasp on everything that SEO requires. Well, that's a very crude and basic crash course of what SEO is. Well, it's now 11 at night and this Jacob is tired. Ben will supply the next blog post and that will be Monday, the 16th of June. Until next Friday, goodbye and goodnight.

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